The Eras Tour wasn't just a concert series; it was a macroeconomic event. The Federal Reserve even mentioned it in their Beige Book.
The Billion Dollar Breakdown
Conservative estimates put the tour's direct revenue over $1 billion. But the "Swift Lift" to local economies—hotels, restaurants, transit—is estimated at over $5 billion globally.
Beyond the Music
This phenomenon highlights the shift to the "Experience Economy." Consumers are pulling back on goods but spending record amounts on events.
