Social Media

How TikTok Trends Go Viral: The Science Behind the Algorithm

A deep dive into what makes content spread and why some trends last longer than others.

Lisa WangJan 3, 20266 min read
How TikTok Trends Go Viral: The Science Behind the Algorithm

Virality used to be luck. Now it's a science.

The Psychology of Mimicry

TikTok relies on "Participatory Media." You don't just watch; you join in. Trends that are easy to replicate (dances, lip-syncs) fly faster than those that require unique talent.

Audio is Key

Using a trending sound is the fastest way to hack the algorithm. Audio provides the connective tissue between disparate videos.

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